Most UK supplement startups don't fail because the product is bad. They fail because the market is brutal.
Costs spiral, compliance bites, and without a clear strategy, even promising ideas collapse.
That's where I come in. I help UK supplement founders de-risk their launch, validate demand, and build a strategy that survives the real market.
If you're serious about launching, this page is your first step.
The #1 killer: costs spiral, funds vanish, and you're finished before you even launch.
42% of startups collapse because nobody actually wants the product. Supplements are no exception.
Miss one FSA rule and it's over. Stock seized, business frozen, lights out.
"Another protein powder" isn't a strategy. In a saturated market, no differentiation = no sales.
High MOQs, long lead times, and hidden fees can wipe out your budget before day one.
Ad spend burns cash fast. Without a tested CAC and LTV model, you'll scale your losses instead of your sales.
I've sat across the table from founders who've put everything on the line for their idea: savings, time, even their health, only to watch the dream slip away. Not because they didn't work hard, but because the odds in this market are stacked against you.
I know what it feels like to be lost in jargon, stuck with manufacturers who don't return your calls, or staring at numbers that don't add up. I've lived that frustration myself, and I've seen it break people who should have won.
The advice out there doesn't help much. Hustle videos make it sound simple. Generic consultants stay high-level and never touch the messy, supplement-specific stuff that actually sinks a business.
That's why I built LaunchLAB. I wanted a way to sit next to founders, cut through the noise, and build a launch plan that actually works in the real UK market. No gimmicks. No theory. Just practical steps, tested numbers, and clarity that lets you move forward with confidence.
A focused, one-to-one process that takes you from uncertain to investor-ready.
Screenshot: Segment Definition Workbook - LaunchLAB Platform
We'll work through 10 specialist modules covering everything from market sizing and customer segmentation to pricing and risk.
Real results from supplement brands I've helped launch and scale
DY Nutrition, Commercial Director Impact:
Implemented B2B sales strategies and systematic market analysis that increased revenue by 48% in 6 months and reduced lead times by 20%.
Alert Brands, Brand Launch & Growth:
Led the full launch of two supplement brands from formulation to distribution and secured a major UK wholesale deal with Tropicana on a tight budget.
HNGRY Ltd, Startup Growth Strategy:
Developed detailed financial forecasting and margin models and guided the team to secure a small business loan to fund their launch.
I combine years of experience in supplement brand growth with a structured system that delivers clarity fast. My role is simple: cut through the noise, focus on what matters, and help you make better business decisions.
When we work together, you won't just brainstorm ideas - you'll leave with a validated, investor-ready strategy built for execution.
Don't let another great supplement idea fail. Let's build a strategy that makes your brand unstoppable.
What you get:
β
2 Γ Half-Day Deep-Dive Strategy Sessions
Intensive workshops where we build your full launch strategy together.
(Β£4,000 value)
β
Full LaunchLAB Toolkit Access
10 modules covering demand validation, compliance, pricing, unit economics, positioning, and risk mapping.
(Β£2,000 value)
β
Custom Unit Economics Calculator + Financial Model
Your real numbers: CAC, LTV, breakeven, profitability, before you spend a penny.
(Β£2,000 value)
β
Investor-Ready Thesis One-Pager
Your strategy distilled into a professional doc you can use with investors, distributors, and partners.
(Β£1,500 value)
β
Pre-Launch Checklist
A step-by-step audit to make sure you don't miss the hidden mistakes that kill most supplement startups.
(Β£500 value)
β
Follow-Up Review Call
We stress-test your strategy before you launch, so you leave with total confidence.
(Β£1,000 value)
Total Value: Β£11,000+
If you don't walk away with a validated, execution-ready launch strategy you can use immediatelyβ¦
I'll give you your money back.
No questions. No risk.
Don't let another great supplement idea fail due to poor strategy. Book your workshop today.
Choose your preferred booking method:
Perfect for getting started and asking initial questions
FREE
Book Free ConsultationTotal Value: Β£11,000+
Β£2,997
Money-back guarantee
Book Workshop - Β£2,997Not sure which option is right for you? Start with the free consultation to discuss your needs.